In comparison, when you click the highlighted 2-day shipping option, that number drops down to 108. There are 5,632 listings for a “Lenovo laptop” on Walmart. The heavy focus Walmart is placing on fast shipping means buyers are likely to filter for fast shipping tags, and see 2-day delivery items with reduced competition. Prominence of 2-day shipping on homepage In order to stand out, sellers must focus on their visibility in search results. This is an early warning sign that fast delivery will play a key role in being a successful Walmart seller, so it’s important to get in ahead of your competition. Walmart is shifting focus to fast and free shipping, and has architected their website around their fast shipping tags. Walmart is an excellent place to branch out, with quickly increasing eCommerce sales and $122.7 billion in revenue in Q1 2018.Īccording to TechCrunch, 60% of sellers plan to diversify to other channels, with Walmart emerging as the most preferred marketplace, followed by Shopify and eBay.
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